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Soundflow Music Academy

Tech stack: PHP, WordPress, HTML, CSS, JavaScript

Soundflow Academy provides private tuition for music production and DJ’ing. We re-launched the website to be very marketing focused. While the previous website was objectively more beautiful, this one has much higher conversion.

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Soundflow music academy


The new design is the result of hiring a marketing team with a great track record. This new design has multiplied the conversion rate for the business, even if it’s not the most “beautiful” design.

Plugins used

  • Elementor (page builder plugin) – I know, this website doesn’t showcase development skills. To see a business website built with a completely custom theme please see the previous version of Soundflow Music Academy (uploaded with permission) and the corresponding portfolio entry for more details.
  • Plugins for Facebook pixel and Google Analytics – So the user can easily change and update these without my help.
  • SEO Yoast for SEO – Provides very comprehensive SEO options on a page-by-page basis.
  • UpdraftPlus for site-wide backups saved to a remote location.
  • WP fastest cache for minification and server-side caching.

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